Verizon, AT&T and Johnson & Johnson have joined a long list of corporate giants to suspend advertising deals with Google, shrugging off the tech company’s commitment to cracking down on clients’ content appearing alongside extremist media on video platform YouTube.
Verizon and AT&T are the third- and fourth-largest advertisers in the US respectively, with AT&T alone spending $941.96m on advertising last year, according to Kantar Media data cited byBloomberg.
“We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” AT&T said in a statement on Wednesday."Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms,” the company added.
Verizon said it took the action after its ads were appearing on "non-sanctioned websites," a spokeswoman wrote in an email to Reuters.
"We are working with all of our digital advertising partners to understand the weak links so we can prevent this from happening in the future," she added.
In a statement on the company's website, Johnson & Johnson said that it was taking the matter very seriously: "Johnson & Johnson has decided to pause all YouTube digital advertising globally to ensure our product advertising does not appear on channels that promote offensive content.
"We take this matter very seriously and will continue to take every measure to ensure our brand advertising is consistent with our brand values."
0 comments:
Post a Comment